Exhibit 005

Bose x Thrive Global


Design Timeline:

4 weeks

Build Timeline:

48 hours

Launch Date:

November 2018

Size of Space:

2,200 square ft.


Soho, New York


1 night

NAKED's Role:

Design / Build-out / Messaging

A collaborative event between Arianna Huffington’s media company Thrive Global and sound innovator Bose. To celebrate the launch of Bose’s noise-masking sleepbuds, the partners requested an experience spotlighting the wireless sleep aids. We suggested an immersive experience inspired by a starry night sky and a contrast of light and dark to reflected the bud’s pre-loaded sleep sounds. In exploring a bedtime mood, we dressed the space with dim lighting and mellow music. A curated “Sleep Better” cocktail list completed the pop-up.

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