40.721706
Exhibit 004
-73.998542

DESIGN DETAILS

Design Timeline:
2-3 Weeks
Build-Out Timeline:
2-3 Weeks
Size of Space:
2,200 square ft.
Location:
Soho, New York
Launch Date:
September 2018
Duration:
4 months

The luxury cashmere and handbag brands joined forces to give consumers a fresh perspective on Nakedcashmere’s laid-back elegance and Mark Cross' legendary sophistication. Set in Soho, the two-level pop-up incorporated modern and cathedral-inspired elements, like neon art, visual symmetry, high ceilings, and an entry staircase. Contrasting interior textures—including brick, wood, and sleek surfaces—were used to mirror the mixed tactile offering of cashmere and leather. Space was also reserved in the pop-up to showcase collaborations with like-minded brands.