Exhibit 001



Design Timeline:

3 weeks

Build Timeline:

2.5 weeks

Launch Date:

September 2017

Size of Space:

2,200 square ft.


Nolita, New York


18 months

NAKED's Role:

Design / Build-out / Messaging

To complement the construction of Upton's luxury leather goods—think sharp lines, a monochromatic palette, and thoughtful simplicity—we designed a space that featured sleek shelving, a black and white color scheme, and an artful mix of texture. We injected the brand's signature dry wit into messaging along the exterior and interior walls to reinforce Upton’s distinct personality and guide customers through the experience, including the pop-up's customizable belt and wallet station. In addition to featuring Upton, the space was designed to host like-minded brands for pop-up collaborations.

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