Project 006




Design Timeline:

6 weeks

Build Timeline:

2 weeks

Launch Date:

November, 2018

Size of Space:

2,200 square ft


Soho, New York


4 months

NAKED's Role:

Location Search, Design, Build

As Brooklinen’s first physical store, we wanted customers to have the chance to touch and feel the Brooklyn-based brand’s bedding and bath collections. To achieve this, we designed a trio of Insta-ready New York apartment vignettes. Each bedroom paired a targeted customer persona with one of Brooklinen’s luxury bedding collections. Bath goods and additional bedroom products were framed next to potted greenery and home decor accents. We also incorporated a feature wall of clipboards that doubled as product guides for guests to explore and order a bespoke bedding bundle in-store. A refreshment station and lounge area completed the social, home-like scene.

Interested in working with us?

Hit us up. We'd love to chat.