Size of Space:
1,400 square ft
Nolita, New York
Location Search, Design, Build, Staff
For Tupperware’s first physical store, we were tasked with preparing a modern, museum-like experience that was photo-friendly, experiential, and easily shop-able. In choosing the pop-up location and space, we focused on Nolita as it is known for its unique restaurants, history, and now popularity for digitally-native brands [Everlane, Cuyana, Modern Citizen, among others]. We selected a former restaurant space with a functioning kitchen which allowed for product demonstration. Our team collaborated with Tupperware in developing tasting menu and sampling program. We also designed the space to feature two prominent neon visuals in order to offer a more modern look and feel to a timeless brand.