Size of Space:
90 square ft
Soho, New York
Location Search, Design, Build, Staff
For Aveeno’s Oat Mask launch, we were tasked with delivering a 1-2 week experiential platform for sampling and education. We chose to activate within the iconic Red Shack on Prince Street in Soho. For the activation, we designed and delivered a Fall-inspired “Oatpost” where samples were distributed to customers daily over 14 days. The initial sampling goal was to distribute 400-500 units per day. By the end of the activation, we distributed over 20,000 total units.