PROJECT 003

Aveeno

PROJECT INFORMATION

Aveeno
Autumn Oatpost

Design Timeline:

7 weeks

Build Timeline:

2 weeks

Launch Date:

October 2019

Size of Space:

90 square ft

Location:

Soho, New York

Duration:

2 weeks

NAKED's Role:

Location Search, Design, Build, Staff

For Aveeno’s Oat Mask launch, we were tasked with delivering a 1-2 week experiential platform for sampling and education. We chose to activate within the iconic Red Shack on Prince Street in Soho. For the activation, we designed and delivered a Fall-inspired “Oatpost” where samples were distributed to customers daily over 14 days. The initial sampling goal was to distribute 400-500 units per day. By the end of the activation, we distributed over 20,000 total units.

Interested in working with us?

Hit us up. We'd love to chat.